ProSmart adds new sports vertical by entering the fast-growing, lacrosse market
with Jamie Munro, a market pioneer
KELOWNA, BC – August 14, 2018 – ProSmart Enterprises Inc. (TSXV:PROS) (“ProSmart” or the “Company”), the owner of SportgoTM (“Sportgo”) a global online network, connecting sports fans, teams and brands, is pleased to announce a sports development partnership (the “Partnership”) with JM3 Sports (“JM3”), a leading lacrosse online education, remote coaching, and consulting company. The Company will work with JM3 to develop an online lacrosse coaching and education platform within the Sportgo network designed to support men’s, women’s field and box lacrosse. The Sportgo platform and this new content will be promoted through JM3’s extensive connections throughout the global lacrosse market. ProSmart and JM3 will jointly engage lacrosse fans, influencers, leagues, educational institutions and brand sponsors to build the Sportgo lacrosse community. This coaching and education content will go live this fall when phase 2 of Sportgo is launched (see news release on May 7, 2018), introducing exciting new fan sharing and connectivity tools and sports news feed provided by Sportradar, the premium sports data partner to broadcasters, digital publishers and social networks.
Lacrosse is a rapidly-growing sport in North America. Wholesale sales of equipment totaled an estimated USD $91.7 million in 2016 in the U.S.1 and there are an estimated 2.1 million participants in the US2 and 80,000 in Canada3.
- Sportgo is adding a new sport to its industry-leading sports education curriculum.
- JM3, led by Founder Jamie Munro, is a pioneer in the lacrosse space and the partnership will develop and market an online training platform and marketplace for players and enthusiasts worldwide within the Sportgo network.
- Content also to be made available on Sportgo’s WeChat App in China.
JM3 selected Sportgo due to the Company’s expertise in developing world-class sports education content, the reach of the globally-accessible Sportgo online network and the ability to monetize that audience. Sportgo features learning, connecting and sharing for sports enthusiasts worldwide and provides unprecedented access to the $1.3 trillion sports market4.
Importantly, there is a significant opportunity to grow the game outside of North America, particularly in China. As announced on March 5, 2018, ProSmart entered the Chinese sports market through the acquisition of DL Hockey Consulting Limited earlier this year and is integrating the Sportgo network within the WeChat platform.
Says Jamie Munro of JM3, “I have seen the sport of lacrosse from every angle and I believe we have developed the best model for helping players to be the best they can be. Sportgo is the perfect partner for us to work with as we want to help develop players at all ages, across all skill levels. No one does this better than Sportgo. I am excited to work with the Sportgo team to put the best content together, make it available online globally and ultimately build an engaged community around lacrosse.”
Says Alan Schuler, Co-Founder and CEO of ProSmart, “Jamie Munro and JM3 has a reputation of cutting edge lacrosse knowledge and content in the lacrosse world and we are thrilled that they share our vision of growing sports globally. We look forward to working together as we build an online destination for lacrosse within the Sportgo online network and promoting it to players, teams and associations worldwide.”
1 U.S. wholesale sales of lacrosse equipment totaled $91.7 million in 2016 (Statista)
2 2.1 million lacrosse participants in 2016 (Statista)
3 Canadian Lacrosse Association
4 “Sports Industry Statistics and Market Size” Plunkett Research, 2016.
On behalf of ProSmart Enterprises Inc.
Co-Founder & Chief Executive Officer
About ProSmart Enterprises Inc.
ProSmart Enterprises Inc. (TSX-V:PROS) is the parent company of SportgoTM, a global online network connecting sports fans, teams and brands and is an emerging leader in sports content marketing through online tools and mobile apps. SportgoTM works with over 1,500 governing bodies in more than 100 countries and provides unprecedented access to the $1.3 trillion sports market through its proprietary Marketplace Engine. SportgoTM is also the first-and-only online network to provide educational content created exclusively by hall-of-fame and professional athletes, which has been a key driver in user growth.
For more information on ProSmart and SportgoTM, please visit the following links:
ProSmart Enterprises Inc. — http://prosmartinc.com
SportgoTM — https://www.sportgo.com/
For further information please contact:
About JM3 Sports
JM3 Sports (http://jm3sports.com/) was founded by Jamie Munro who is known as one of the game’s most innovative thinkers, teachers and entrepreneurs. Jamie has coached professional, Division I, high school and youth lacrosse, boys, girls and box lacrosse for over 25 years and helped hundreds of athletes get recruited. He coached the University of Denver and Yale University teams and is a member of the Brown Athletics Hall of Fame. Jamie was previously Founder and CEO of 3d Lacrosse.
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