ProSmart to build a custom-branded SportgoTM community for 500,000 players and their families and friends in all 50 States
KELOWNA, BC – May 23, 2018 – ProSmart Enterprises Inc. (TSXV:PROS) (“ProSmart” or the “Company”), a global online network, connecting sports fans, teams and brands, is pleased to announce a comprehensive partnership (the “Partnership”) with the National Association of Competitive Soccer Clubs (“US Club Soccer”), one of the largest associations within the United States Soccer Federation. US Club Soccer has 500,000 players and sanctions 400+ tournaments per annum. This is an extremely important step for the Company given the endorsement of US Club Soccer and how this Partnership can be a springboard into building a much larger soccer user base and network of brand/sponsor relationships.
ProSmart will work with US Club Soccer to create a customized and custom-branded community within SportgoTM, the company’s global online network. ProSmart will also provide a rollout engagement plan and digital marketing support to grow the sport of soccer in the USA. US Club Soccer will promote access to this SportgoTM community to all appropriate member clubs within their organization through their own membership service representatives as well as emails, newsletters and social media. US Club Soccer will also recruit strategic partners, including brands and sponsors, to grow their SportgoTM community.
By selecting SportgoTM, US Club Soccer will have access to ProSmart’s proprietary Marketplace Engine technology. This technology, will help US Club Soccer amplify it’s reach across all major social media platforms and provide unique analytics and insights that will ultimately support the growth of the game and sponsorship revenues.
Says Kevin Payne, CEO of US Club Soccer, “We are excited to partner with ProSmart in delivering the SportgoTM education platform to our member clubs. The coaching tools, drills, practice plans and skills videos will be a resource to our coaches at the youngest grassroots levels. The more support we can provide to our members, especially to volunteers at the rec level, the better they will be able to create enjoyable experiences for the players and families”.
SportgoTM’s unique feature allowing fans and coaches to share content and industry-leading training videos has attracted soccer icons such as Craig Forrest, Jimmy Brennan and Nick Dasovic, who have become SportgoTM brand ambassadors. Says Craig Forrest, former English Premier League goalkeeper with an 18-year playing career, “SportgoTM is incredibly exciting for the growth of grassroots youth soccer. I’m confident that it has the potential to be the platform of choice for soccer (football) clubs on a global basis in a short space of time. It’s great to be a part of this movement and to give back to the sport that I love.”
Alan Schuler, Co-Founder and CEO of ProSmart, commented, “We have experienced tremendous growth over the last two years. With SportgoTMbeing rolled out to US Club Soccer’s 500,000 players, we anticipate further strong growth throughout this year. Importantly, partnering with such an influential soccer association highlights our rapidly-growing popularity with the tightly-knit, global soccer community, which includes an estimated 265M+ players world-wide.”
- Custom-branded SportgoTM to be rolled out to 500,000+ people – setting the stage to scale up soccer in the US and the world in general. FIFA’s “Big Count” world soccer survey estimates 265 million people around the world play soccer, with 24 million in the US alone, 4.2 million of which were registered players.
- The value of the soccer market in the US keeps expanding with MLS expansion team rights now costing about US$150 million and Adidas recently signing a six year exclusive apparel with the MLS for a reported US$700 million.
- Revenue sharing – US Club Soccer will recruit strategic market partners to grow the Platform and implement revenue sharing programs that may include fan engagement, sponsors, data relationships or other market growth programs that generate revenues. Net revenues are to be split on a 50/50 basis.
- Content sharing – ProSmart and US Club soccer can jointly produce content and US Club Soccer will contribute its own content or third-party content that has been licensed. ProSmart already has a full soccer learning system
- Data sharing – ProSmart will share all applicable data and analytics with US Club Soccer subject to applicable privacy laws.
- Improved access to brands and sponsors – Existing brands and sponsors supporting US Club Soccer include Nike, Gatorade, Insurance Office of America, Nationwide and Republic Wireless.
About US Club Soccer
A National Association member of the U.S. Soccer Federation, US Club Soccer fosters the growth and development of soccer clubs in order to create the best possible environment for players of all ages. Anchored by Players First and its five pillars of Club Development, Coaching Development, Player Development, Parent Engagement & Education and Player Health & Safety, US Club Soccer offers registration, league- and cup-based competition platforms, player identification and a variety of other programming, resources and services.
On behalf of ProSmart Enterprises Inc.
Co-Founder & Chief Executive Officer
About ProSmart Enterprises Inc.
ProSmart Enterprises Inc. (TSX-V:PROS) is the parent company of SportgoTM, a global online network connecting sports fans, teams and brands and is an emerging leader in sports content marketing through online tools and mobile apps. SportgoTM works with over 1,500 governing bodies in more than 100 countries and provides unprecedented access to the $1.3 trillion sports market through its proprietary Marketplace Engine. SportgoTM is also the first-and-only online network to provide educational content created exclusively by hall-of-fame and professional athletes, which has been a key driver in user growth.
For more information on ProSmart and SportgoTM, please visit the following links:
ProSmart Enterprises Inc. –httt://prosmartinc.com
SportgoTM — https://www.sportgo.com/
For further information please contact:
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