KELOWNA, BC – March 27, 2018
ProSmart Enterprises Inc. (TSXV:PROS) (“ProSmart” or the “Company”), a global online network, connecting sports fans, teams and brands, is pleased to announce a two-year marketing and services partnership (the “Agreement”) with Dragon Group Asia (“DGA”).This follows the Company’s recent acquisition of DL Hockey (see news release dated March 05, 2018), which operates hockey clubs and skills camps in China. DGA – a specialist sports marketing company in China that works with some of the world’s biggest brands – will develop a WeChat app that integrates with ProSmart’s online network. Importantly, this initiative will accelerate mass-market access in China, to ProSmart’s industry-leading, sports education system and team management suite. In effect, the new sports development WeChat app will position ProSmart as a premier gateway for youth development to educational companies around the world to leverage to gain access to the Chinese market. The timing of this deal is considered a strong advantage since China is currently implementing a multi-billion dollar Winter sports program, prior to hosting the 2022 Winter Olympics.