KELOWNA, BC – September 6, 2017
ProSmart Enterprises Inc. (TSXV:PROS) (“ProSmart” or the “Company”) is pleased to announce the launch of its Influencer Program and associated Influencer Platform designed to engage and activate large groups of users within the Company’s youth, recreational and professional sports community
This unique program is also designed to provide emerging, current and former high profile professional sports influencers the means to better serve the overall state or provincial, regional, national and international sports communities across the large and growing sports marketplace.
The group of high profile influencers include some of the most recognizable and connected athletes and personalities in their respective sports. Each of them are shareholders, with some involved as co-founders and/or investors in ProSmart Sports Development and/or RosterBot Inc. from the early stages of their formation. At the core of their intentions is to provide both a comprehensive and safe sporting environment, as well as drive growth of the Company’s online community platform.
Each of these influencers have associations and relationships with large sports organizations and their respective marketing and advertising partners – from local, regional and national sports governing bodies and organizations to minor and adult focused teams and leagues interested in joining the large and rapidly growing marketplace. The Company has designed its Influencer Platform to provide the ability for them to maximize the potential of these relationships to the benefit of all participants.
Together the Program and Platform are designed to be highly scalable and supportive for influencers to more effectively attract, introduce and drive the growth of the Company’s online community. The Platform provides influencers with the unique ability to go beyond their traditional media, public relations and live appearances by harnessing technology that leverages and amplifies their message through any social media channel and mobile device. Collectively the present group of influencers have millions in social reach through their personal social media channels.
At present, the group of influencers include hockey and soccer athletes, the Company’s two initial sports verticals. They include NHL Alumnus Wade Redden, Cory Cross, and Stanley Cup Champion, Bret Hedican. From the football (soccer) world the influencers include former Canadian Men’s National Team Alumnus Nick Dasovic, Jimmy Brennan and Canadian Sports Hall of Fame Member, Craig Forrest.
“Playing and coaching Football (Soccer) isn’t easy. The game desperately needs progressive resources that help develop the player and improve the overall state of the game, while also saving participants time and money. I’m proud that ProSmart is already making a positive impact and excited to be a key part of its growth throughout Football (Soccer) communities on an international scale”. says Craig Forrest, ProSmart Shareholder, Influencer and 18 Year EPL Alumnus.
ProSmart Co-Founder and CEO, Alan Schuler says “We are very excited to provide a bridge for the highest profile professional sports influencers to come together and join ProSmart in the growth of a global online community for youth, recreational and professional sports. We also appreciate the commitment and confidence each have demonstrated by their decision to become shareholders of the Company in addition to taking such an active involvement in the growth of the online community.”
In creating the Influencer Program and Platform, the Company has restructured its Advisory Board and welcome Bret Hedican as an Influencer.
For bios of and the complete list of current Influencers including additional information please visit the Team section of ProSmart’s new corporate website at prosmartinc.com.
On behalf of ProSmart Enterprises Inc.
Co-Founder & Chief Executive Officer
About ProSmart Enterprises Inc.
ProSmart Enterprises Inc. (“ProSmart”) provides a highly scalable and holistic sports technology platform, blending best-in-class, player, coaching and team development content with a robust suite of team management tools. ProSmart’s platform is specifically designed to foster safer, happier and healthier recreational sports communities around the world, regardless of skill level, age or gender. ProSmart aims to connect all participants in the highly fragmented recreational sports industry, creating a large, financially sustainable marketplace. ProSmart currently supports coaches, managers, players and families in over 1,500 grassroots governing bodies and associations spanning 100 different countries.
For more information on ProSmart, please visit http://www.prosmartinc.com and stay connected with us by:
Following ProSmart on LinkedIn: ( www.linkedin.com/company/prosmartsports)
Following ProSmart on CrunchBase: (www.crunchbase.com/organization/prosmart-sports-development-inc)
Following ProSmart on AngelList: (http://www.angel.co/prosmart-sports-development)
About ProSmart Sports Development Inc.
ProSmart Sports Development Inc. (“ProSmart Sports”) is a leading sports Hockey and Football (Soccer) team development platform, and currently supports teams of all ages to “Build Confidence” in over 42 countries across more than 1,500 grassroots governing bodies and associations worldwide. ProSmart offers the most comprehensive suite of customized practice plans, fully animated drills and personalized skill videos from the Pros available on mobile devices via the App Store and on the web at prosmarthockey.com and prosmartfootball.com.
About RosterBot Inc.
RosterBot Inc. (“RosterBot”)is a leading sports team management platform, and currently helps teams of all ages to “Take the Work Out of Play” in over 100 countries and more than 500 types of sports and activities worldwide. RosterBot offers the most comprehensive suite of team scheduling, bookkeeping, and collaboration tools available on mobile devices via the App Store, Google Play and on the web at rosterbot.com.
For further information please contact:
Ty Summach, Chief Operating Officer
t: 1-844-927-6278 ext. 103
The shares of ProSmart Enterprises Inc. trade publicly on the TSX Venture Exchange under the symbol TSXV:PROS.
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